When I arrived at ZenBusiness, the company wasn’t leveraging video to its full potential. I changed that. Below, you’ll find a selection of videos I produced, edited, planned, scripted, or led.
Each video was crafted to engage our audience, explain our services, and elevate our brand. From explainer videos to promotional clips and internal training videos, these projects showcase the creativity and precision I brought to ZenBusiness.
"Be Zen" was our first video experiment for paid channels. We created 6, 20, 30, and 60-second cuts. I wrote the script, coordinated with the voice actor, handled sound design, and edited the final cuts. The test was a success, leading us to pursue larger projects with external agencies. This video set the stage for our video strategy, capturing the essence of ZenBusiness.
"I'm ZenBusiness" was part of an experiment to see if first-person stories would help convert users. While it didn't convert higher than other video ads, it became our best-performing social media content at the time. I served as the producer, coordinating gear rentals, location scouting, and finding the talent and director. With a small crew, including a DP and interviewer, I managed the production and did the final edits. This series highlighted personal stories that resonated well with our audience.
The NorthStar Project was a huge undertaking involving every executive and key marketing and product stakeholder at ZenBusiness. In preparation for our next $200M raise, I collaborated with the VP of Design to interview every department head and understand the future of the product. We distilled their input and created a NorthStar vision. The beginning of the video included interview highlights, and the second half was an animatic to paint the picture for every team member at ZenBusiness. This project set a clear direction for our company's future.
After designing the ZenBusiness Money prototype, I animated a video teaser to showcase the incredible value we were building for investors. This teaser played a key role in supporting our $65M Series B fundraise, highlighting the potential and impact of the new product.
The ZenBusiness Academy was our largest project at the time, featuring multiple actors, internal and external scriptwriters, a full crew, a studio, and product designers. I served as the on-set director, script supervisor, and art director for this comprehensive platform. This project was a significant undertaking, aimed at creating an educational resource to support our users.
Above is one of the many lessons we released.