When Joust was acquired by ZenBusiness in 2020, they wanted to relaunch the technology for SMB money management. The challenge? Business owners are a different breed compared to gig workers and freelancers. The product heads wanted a simple reskin, but I knew better. From my own experience, I understood that the user journey and mindset had to be different. So, I redesigned and tested the app, making it SMB-friendly. This new version won in testing and set the future direction for the Money App. Plus, I designed drip campaign, transactional emails, support icons, and a snazzy video teaser to introduce the app to existing users and internal stakeholders.