I developed the brand strategy for StellarFi, working directly with Collins CEO Leland Maschmeyer to boost market recognition. The challenge was that the existing app and website had no consistent visual language, and the key red color was ignored. Plus, there was no core brand narrative. We conducted interviews with users and stakeholders, leading us to the story of Vulcan, a mythical blacksmith who created tools with godlike powers. This fit perfectly with StellarFi’s mission to empower people with credit.
We built a brand that symbolizes access to the American dream, making StellarFi synonymous with unlocking credit power. This strong narrative and visual identity increased market recognition and brand consistency.
